DIEZ’s Tradeling to acquire Axiom’s distribution business

Tradeling Holding, the B2B e-commerce entity of the Dubai Integrated Economic Zones Authority (DIEZ), has signed a definitive agreement to acquire the MENA distribution business of Axiom Telecom.

The signing, witnessed by His Highness Sheikh Ahmed bin Saeed Al Maktoum, Chairman of DIEZ, marks a landmark transaction that positions Tradeling as a key technology partner for global brands, with a projected annual revenue exceeding AED2 billion.

Further to the agreement, signed by Dr. Mohammed Al Zarooni, Executive Chairman of DIEZ, and Abdul Aziz AlBannai, Chairman of Axiom Telecom, Tradeling Holding will acquire 100 per cent of A&T Holding FZCO, which owns Axiom’s key distribution businesses.

These include Axiom Distribution FZCO (UAE), which specialises in technology distribution within the UAE and manages experience stores for leading mobile handset manufacturers; Axiom International Distribution FZCO (UAE), responsible for technology distribution in UAE free zones and global exports; and Axiom Telecom Saudi Arabia Co (KSA), which provides technology distribution services across Saudi Arabia and international markets.

Tradeling, headquartered in Dubai Airport Freezone (DAFZ), operates the MENA region’s largest B2B e-commerce platform. Serving over 50,000 customers, it has successfully grown its order volumes fourfold since 2023. In 2024, Tradeling successfully shipped 3.3 million units, with expectations to surpass 3.5 million units by year-end.

By integrating Axiom’s expertise in technology distribution, Tradeling will further expand its service capabilities and client base, enhance supplier relationships, and drive innovation in the region’s B2B ecosystem.