Dubai Holding Asset Management rebrands residential portfolio

Dubai Holding Asset Management has announced the rebranding of its residential leasing portfolio, previously known as Dubai Asset Management, to Dubai Residential.

This change comes after the integration of Nakheel and Meydan into Dubai Holding, significantly expanding the portfolio's offerings.

The new identity represents a major milestone in the company’s 20-year journey to shape Dubai’s residential leasing landscape and reaffirms its commitment to enhancing the quality of life for the emirate's residents.

Under the Dubai Residential brand, the portfolio now encompasses 40,000 homes, serving over 150,000 residents. It includes a variety of options, from premium waterfront locations to family-friendly neighborhoods, emphasizing the company's goal of creating connected, future-focused communities.

Malek Al Malek, Group CEO of Dubai Holding Asset Management, highlighted Dubai's rapid economic growth and urban development, crediting the leadership's vision for attracting residents and visitors alike.

He said that the company is positioned to meet the evolving needs of Dubai's growing population while fostering a sustainable future.

Dubai Residential aims to seize valuable growth opportunities within its diverse leasing portfolio, catering to families, professionals, and corporates.

Residents can benefit from advanced digital services through a dedicated app for contract renewals, maintenance, and payments.

Additional amenities include community retail centres, sporting facilities, and exclusive discounts from popular brands and service providers, enriching the overall living experience.

Established in the early 2000s, the Group has continually evolved through strategic expansions, transitioning into Dubai Asset Management.

A significant milestone was reached in 2020 with the integration of Meraas under Dubai Holding, significantly broadening the residential vertical’s influence and market presence.

The portfolio expansion accelerated further in 2024 with the inclusion of Nakheel and Meydan, solidifying the newly branded Dubai Residential as one of the largest residential leasing portfolios in Dubai, with an extensive geographic footprint and a diverse range of communities.

Dubai Residential’s portfolio now includes City Walk Residences, Bluewaters Residences, Remraam, Shorooq, Ghoroob, Badrah, Manazel Al Khor, Ghoroob Square, Meydan Residence 1, Layan, Bayti Villas, Nad Al Sheba Villas, Dubai Wharf, Meydan Heights, The Gardens, Garden View Villas, Garden View Apartments, Al Khail Gate and International City.

Dubai Holding Asset Management (DHAM) announced today that its residential leasing portfolio, formerly known as Dubai Asset Management, has been rebranded as Dubai Residential. Dubai Residential’s portfolio spans 40,000 homes, serving over 150,000 resident across the emirate. pic.twitter.com/puAai5d0Z7

— Dubai Media Office (@DXBMediaOffice) October 21, 2024