Dubai's RTA reports over 20% growth in digital revenue

Dubai's Roads and Transport Authority (RTA) has collected AED 5.3 billion in digital revenue in 2025, marking a 20.6 per cent growth compared to the previous year.

The total number of transactions across digital channels exceeded 628 million, recording a 13 per cent rise.

Marking the growth in digital services, Mattar Al Tayer, Director-General, Chairman of the Board of Executive Directors of the RTA, said the authority is "moving ahead with expanding digital services and adopting the latest artificial intelligence technologies to... enhance the customer experience...and reinforce the emirate’s position as a leading global model for smart cities".

"The next phase will focus on expanding the use of artificial intelligence and emerging technologies... to build an advanced digital ecosystem that supports sustainable growth and keeps pace with rapid global developments in mobility sector." 

RTA recorded customer usage of services via smart apps at more than 25 per cent, marking a 40 per cent increase year-on-year. It also launched 18 new services through the RTA Dubai app, designed in response to customer needs and government directions.

It provides 103 services through the website, with 11 million transactions completed and a customer happiness index of 96 per cent. It added three new services: payment of advertising signboard fines, contesting violations, and the temporary passenger transport permit service, “Naqel”.

RTA also introduced an AI-powered search feature to make services easier to access and improve the user experience.

It also significantly enhanced digital services through the virtual assistant “Mahboub”, adding and improving 15 digital services under Phase 3 of the Services 360 Plan. This raised the total number of interactive services to 32, improving the efficiency of the digital ecosystem and elevating the customer journey.

Across alternative service channels, smart kiosks offering 24 services covering drivers, vehicles and nol witnessed growing uptake. Transactions increased by 17.3 per cent compared with 2024, surpassing 1 million, while revenue exceeded AED 425 million, a rise by more than 11 per cent year on year.

The WhatsApp channel offers 16 services, with revenue from parking ticket reservations rising to more than AED 21.7 million. 

As part of Dubai Government’s digital integration, RTA expanded services across shared digital channels. RTA added 14 services to S’hail app under the “Mobility in Dubai” channel, enhanced 23 services on “Dubai Now”, and upgraded 21 services on “Invest in Dubai”. RTA also made 10 services available through “Visit Dubai” and integrated RTA services into the “Build in Dubai” platform. These efforts support the drive towards a connected one-government model and enhance the customer experience across shared digital channels.