Dubai-based toy retailer The Toy Store has opened its first store in the United Kingdom. The 27,000 square feet outlet located on London's Oxford Street spans over two floors and is the largest to open in the city in 250 years. Owned by the RM Group, the Toy Store operates 12 outlets in the GCC and one in Azerbaijan. The company aims to further expand in Europe over the next three years. The launch was supported by UK Trade & Investment that helps foreign firms bring investment to the UK.