Johnson & Johnson announced its decision to stop selling its talc baby powder in the US and Canada due to a drop in demand over safety allegations.
The firm faces more than 19,000 lawsuits from consumers and their survivors claiming its talc products causes cancer following the evidence of asbestos in them.
In its statement, the company said it "remains steadfastly confident in the safety of talc-based Johnson's Baby Powder".
It added that retailers would continue to sell existing inventory, and it would wind down sales of the product in the coming months.
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