Several Indian film producers have decided not to wait for movie halls, shuttered by COVID-19, to reopen and opt to release their projects online instead.
The move by Indian film producers to choose Amazon's streaming network to release seven films, including two Bollywood movies starring A-listers Amitabh Bachchan and Vidya Balan, has angered cinema owners.
Two of India's biggest cinema chains, Inox and PVR, have expressed their disappointment.
But industry experts believe it's the sign of the future, as lingering fears of coronavirus and lower spending will keep people away from the multiplexes.
India has been under a strict lockdown since March 25, forcing the closure of nearly 9,500 theatres across the country.
Warner Bros Discovery board rejects rival bid from Paramount
Filmmaker Rob Reiner's son charged with murder in parents' slaying
Second doctor in Matthew Perry overdose case sentenced to home confinement
Son of filmmaker Rob Reiner jailed on suspicion of murdering parents
Seven New Year countdowns to light up Global Village
