Brand Dubai adds creative touch to Arab Media Summit

Brand Dubai, the creative arm of the Government of Dubai Media Office, is bringing a range of creative initiatives and experiences to the Arab Media Summit 2026, celebrating Emirati talent and local businesses.

The programme forms part of the summit’s largest edition to date, taking place at Dubai World Trade Centre from 15 to 17 September.

The programme showcases local food and beverage businesses, Emirati artists and musicians, interactive experiences and gifts inspired by the UAE’s national identity.

There will be an immersive visual experience at the heart of the summit, featuring digital works by internationally acclaimed artist El Seed and Emirati artist and sculptor Mattar Bin Lahej on a large cylindrical screen.

Brand Dubai is also bringing 11 food and beverage businesses from its “Proudly from Dubai” network to the summit, offering guests their signature products and experiences.

The participating cafés are Fynd, RX Cafe, Around the Block, Fiks and Orto Cafe, while the restaurants are Spaces, Late Lounge, Solenn, Estakanah Chai, Somewhere and People.

As a special welcome for guests and speakers at the Arab Media Summit, Brand Dubai is presenting a gift inspired by the Ghaf, the UAE’s national tree and a symbol of generosity, resilience and a deep connection to the land.

From Relam Project, the selection includes Ghaf Honey, pure honey harvested from the Ghaf tree and known for its distinctive flavour, and Dubai Ghafa Coffee, a unique blend with notes of Ghaf honey, rose water, raspberry and black tea.

Completing the collection is a Ghaf chocolate bar by Ganache, bringing a contemporary local touch to this celebration of one of the UAE’s most cherished symbols.

The Brand Dubai Store celebrates Emirati art by showcasing works by more than 10 Emirati artists, with gifts and souvenirs inspired by more than 30 artworks.

The collection features works by Reem Almarri, Wdeema Bin Touq, Arwa Al Shamsi, Maryam Alshamsi, Moza Alfalasi, Mariam Alobeidli, Aisha Almadhaani, Alia Alhammadi, Hamda Alshamsi, Rafia Al Nassar, Salama Al Nuaimi and Mohammed Fikri.

Brand Dubai also brings “Dubai Melody” to the summit, featuring live performances that blend local identity with contemporary sounds.

The programme features the Emirati women’s musical group Awtar and qanun player Maryam Ali Al Shaloubi.

Brand Dubai, in collaboration with Self-Space Studio, is offering summit guests an interactive AI powered photography experience titled ‘Be the Star… Take the Cover’. Guests can create their own personalised Arab Media Summit magazine cover featuring their photo, adding a fun and innovative digital experience to their participation in the event.