Football star Cristiano Ronaldo's removal of two Coca-Cola bottles from his table ahead of a Euro 2020 press conference in Budapest has knocked off $4 billion from the company's market value.
A day after the 36-year-old's gesture went viral on social media, the company's share price dropped by 1.6 per cent, reducing the market value of the brand from $242 billion to $238 billion.
Meanwhile, Coca Cola responded, in a statement, saying, "everyone is entitled to their drink preferences" and that everyone has different "tastes and needs".
Ronaldo went on to score two goals in the game against Hungary, with Portugal winning 3-0.
Netflix and Apple TV join forces on F1 content
Flavor Flav to host event honoring US women's hockey team
Korean director Park Chan-wook to lead Cannes jury
Rock band The Beach Boys to celebrate 60 years of 'Pet Sounds' in Dubai
Anderson .Paak mixes culture and comedy in film 'K-Pops!'
