Chelsea FC signs partnership with DAMAC Properties

Chelsea Football Club on Wednesday announced it has signed a long-term global partnership with DAMAC Properties.

The agreement will see the development of Chelsea Residences by DAMAC, slated to the be first-of-its-kind football-themed branded residences located in Dubai's newest beachfront, Maritime City. The residence is expected to feature more than 1,400 units, each with seafront view and access to Chelsea-themed amenities that place health and fitness at the forefront. 

The new development will be built with Chelsea Football Club's famous brand woven into the fabric, from its concierge service to its high-performance spaces. 

DAMAC will also feature on Chelsea FC’s front of shirt for the rest of the season, with its debut at the UEFA Conference League semi-final fixture against Djurgarden this Thursday.

Managing director of sales & development of DAMAC Properties, Amira Sajwani, said: "This launch marks the first of an elite collection that celebrates not just the passion of Chelsea FC but its enduring legacy, innovative spirit and relentless pursuit of excellence. This initiative goes beyond celebrating the beautiful game; it sets a new benchmark for those who expect nothing less than the exceptional, every time."

Jason Gannon, President and COO of Chelsea Football Club, said: "DAMAC are world renowned in building luxury properties, and we are thrilled to be working with the industry leader to bring to market a first-of-its-kind branded Chelsea FC residence in Dubai. With the club located in the heart of London, the collaboration will bring Chelsea to life in Dubai, support our continued growth on the global stage. We can’t wait to see Chelsea Residences take its place in the Dubai skyline."