Ukraine skipper Andriy Yarmolenko became the latest player at the European Championship to mess about with sponsors' drinks bottles at a post-match news conference on Thursday in a trend amusing social media users but disconcerting organisers.
Portugal's Cristiano Ronaldo started the fad by moving aside bottles of Coca-Cola and pointedly grabbing water instead as he sat down to speak to the media on Monday.
After the snub - which was widely shared and viewed by millions around the world - stock in the drinks company and Euro 2020 sponsor dipped 1.6 per cent, losing about $4 billion in value.
Yarmolenko, fresh from scoring in his team's 2-1 win over North Macedonia, took advantage of the limelight for some mischief.
"Can I do something? I saw Ronaldo doing this," he said, grinning. "I want to move the (Coca-Cola bottles) here and I want to move the beer here. Coke and Heineken, please get in touch."
The 31-year-old then dissolved into laughter before moving the bottles back to their original positions in front of him.
France midfielder Paul Pogba removed a Heineken bottle at a news conference on Tuesday, while Italy midfielder Manuel Locatelli also moved Coca-Cola bottles on Wednesday, replacing them with water.
European governing body UEFA has taken a dim view of the players' gesture, reminding teams they have contractual obligations towards tournament sponsors.
Coca-Cola did not immediately comment on Yarmolenko's action, though after the Ronaldo incident it referred to a UEFA statement outlining the company's range of drinks also including waters, isotonic sports drinks, juices, coffee and tea.
Heineken has not commented.
Brook's defiant ton in vain as New Zealand beat England
Bencic tames Noskova to win Tokyo title
We need to find answers to stop Liverpool slide, says Slot
Rohit and Kohli bid likely farewell to Australia as winners
